THE WALL STREET JOURNAL – Subscribe don't steal
Here's a little background to this work:
A man's Wall Street Journal was routinely swiped outside his small business for ten straight years. Fed up from the thievery, the man stuck an amusing letter to his fence offering the thief a deal. The letter went viral and was picked up by major news networks.
Within 24-hours, we posted two additional notes to the man's fence. One note was for the WSJ subscriber and one was for the thief.
Here's a more about the story in Berkeleyside, who originally broke the story:
http://www.berkeleyside.com/2015/03/25/wall-street-journal-joins-the-fun-after-a-thoughtful-note-to-a-berkeley-thief-goes-viral/
Here's more on Creativity and Agency Spy
Original Letter
Letter to the subscriber
Letter to the thief
